About Web Design

Selecting the appropriate web design for a business website is no easy task. Many fall victim to discounted or free templates found online, unaware that this can result in a significant penalisation of a website by search engines deeming detriment to the user experience provided. Furthermore, the poor user experience provided by these templates are unlikely to be tailored to the specific needs of information presentation required for your website. Any and all websites can succeed in a promotion of the associated entity to some extent, irrespective of the website quality.

However, by focusing on user experience, quality websites can distinguish themselves from the overwhelming amount of subpar content found on the internet. As a result, these quality websites enjoy the majority of attention the internet has to offer and avoid risking potential penalisation.

By designing each website individually, incorporating extensive user testing and involving our clients to ensure their website matches their vision for their business, Elevate offers web design services like no other. We firmly believe that, through the efforts of our team, your website will not only meet your practical needs but pave the way for industry best practice. In an information age of technological grandeur, the limits of your website are the limits of your own creativity. We are here to allow you to exercise your own ideas and knowledge – while we may have the skills, you’re the experts in your industry. We are the hands and you are the mind – use us to sculpt your business’ online vision.

Why Your Company Needs A Website

If it is not already, the internet is soon to become the most frequently used information source, period. The world is transitioning into a digital reality, and just like everything else, the business world follows. While word of mouth and physical presence have been primary avenues of promotion for small and medium businesses of the past, any contemporary business looking to increase brand awareness by such methods in the current social climate is destined to fail. The value of a website is not only in marketing – a majority of people are now choosing to shop online. Even if you do not feel e-commerce is consistent with the vision for your business, choosing not to have a website denies a huge and incredibly targetable group of consumers access to your services. Where digital advances become the norm, the result is not that your business retains its current popularity, but that fewer and fewer people will be able to find you. The internet is the new yellow pages.

In a contemporary world, having a website is the equivalent of having a phone number. If you don’t have one, how will customers know where you are? The unfortunate reality in this respect is that many business owners have taken heed of this need without understanding the importance for websites to be well designed. As a result, innumerable businesses have low-quality websites that impact poorly upon audience impressions of their business. Sure, there is some advantage in the fact that these businesses can now potentially be found through a search engine, but because these websites are so poorly designed, new exposure is rarely gained from online platforms. For these persons, the internet is simply a new means of access for existing customers. This is not the true opportunity that websites provide business- the beauty of internet marketing is the potential it contains to snowball your online audience.

Creative Website Designs

Creative web designs are one of the most important components of a business’ online strategy. While many website owners choose to use a template due to the reduced cost and accessibility, the fact is that this reduces the quality of your audience’s experience, which can reflect badly on your website through reduced search engine rankings. However, this is truly problematic in regards to the impression it gives an audience; A business with a poorly designed website, frankly, doesn’t care about its customers. For example, Ling’s Cars’ website, is not pleasing to the eye at all. You need to ensure your customers are going to enjoy flicking through your website. Furthermore, this doesn’t mean that an aesthetically attractive website necessarily exhibits elements of good design – this is determined by the users.

Creative website design is an important mix of conformity and innovation. Making a website too unusual makes it difficult to navigate and this can reduce the quality of user experience. Innovative web design can also be difficult to market from a search engine optimisation perspective. Yet innovative design is also one of the fundamental ways by which good quality websites distinguish themselves. It is the line between practicality and aesthetics that creative website design is most difficult, and to perform this task, it is essential to have strong understandings of the nature of digital reality.

In this regard, Elevate is differentiated from the competition. Through innovative design and extensive user testing, we aim to provide a creative solution to the traditional website that succeeds in growing your internet presence whilst giving your customers exactly what they want. The variety of clients we receive means that this creative approach is different in each individual instance, taking advantage of those most marketable characteristics of your business, your competitors’ shortfalls and your customers’ goals and desires.

Why choose Elevate?

Elevate has an extensive and invaluable history in working with computing and network technologies. These practical skills, combined with our pursuit of innovative and creative principles allows us to offer web solutions beyond comparison. Our understanding of the internet transcends industry – from corporate social media campaigns to the optimisation of niche applications – we’ve done it all. In an industry where standing out is the ultimate goal, these understandings have proven invaluable time and time again. We with decades of experience and applying the critical perspective concerned with user needs and competitive strategy ensure the practices of Elevate are second to none. If you are looking to make a name for yourself online, look no further.

Your customers are important to you, ensure your web design speaks to your target audience. With a better web design, your customer easily understands the purpose of your business and can move swiftly through your website.