Presence on a social site is an essential move for any effective business, one that a lot of businesses have taken a shining to in recent years. Creating engaging content has proven itself to organically attract customers to businesses. Although you may only be scratching the surface of what’s possible on your social sites. Elevate will help you expand beyond commonplace content distribution by leveraging the use of effective social PPC marketing strategies that your competitors aren’t even aware of, let alone skilled in using.
Ads placed on social sites have proven to be highly effective. Using website analytics Elevate are able to deliver dynamic ads that speak to your target market. With tailored ads delivered to users depending on their search preferences, your ads are much more likely to reach those more likely to buy.
Best of all, these pay-per-click ads only cost your business when they are clicked on. Providing definitive data that shows the percentage of visitors that have been converted into a lead or sale, you can track the effectiveness of your campaigns. What’s more is Elevate will help you deconstruct this data, giving your business and Elevate insight into the best performing strategies. Helping all of us to calculate which future campaigns will have the greatest impact on making these social users regulars visitors of your sight.
Lead Generation Campaigns
Information is digitally abundant, and in this time of over-saturation it’s no longer about getting your content out there, but making it attention-worthy in an information-rich environment. Elevate can help you cut through the copious amounts of content and make your campaigns interesting, accessible and shareable on social platforms.
Using paid and organic lead generation strategies Elevate will help you curate content that has value, generating interest from online users. Prompting peer-to-peer sharing of your content which adds to the authenticity and reliability of your campaigns. After all, users are more likely to trust campaigns that are recommended by friends or family.
Adding as much value to your content as possible is the best way to encourage lead generation from your audience. Using the platform best suited to your marketing needs we can help implement strategies that encourage sharing through rewards and prizes, increase engagement based on opinions and prompt real-time action as they view your content.
Ad Campaign Optimisation
Implementing a Social PPC campaign isn’t a set & forget measure. In order to gain the best ROI from your campaigns you have to optimise the effectiveness of your campaigns at the best times.
Elevate will help you identify the critical stages of the ad campaign process. At these important points there are specific actions which need to be taken so that you can get the most out of your campaign. This includes using analytical metrics to determine the effectiveness of an ad campaign. As well as harnessing the power of tried and tested monitoring platforms and improving customers first click experiences using well prepared landing pages.
Facebook Content Design
Creating high quality Facebook content should be one of the top tactical priorities for your business in moving ahead as a social advertiser. Although it does involve a lot more than mastering the written word, or being able to produce interesting visuals. It’s often a combination of a variety of content formats that best appeals to social users. Elevate are ready to help you combine these facets into cohesive, interesting and shareable content for Facebook.
It’s important to nail your actual profile before you begin creating quality content. A comprehensive about page, links to other socials and custom visuals are all key components that help establish the foundation for a good social site.
We then go on to help you build the content that will help attract visitors. Brand specific, consistent, relevant and most of all engaging content will naturally result in more visitors to your page.
Facebook Ad Management
Elevate is a Prefered Facebook Marketing partner and brings thumb stopping creative to one of the world’s largest ad platforms. Elevate Dynamic Retargeting integrates deeply with Facebook’s Dynamic Product Ads (DPA), delivering the most relevant offers based on your website analytics.
Are You Using Facebook To Get More Leads & Make More Sales?
Facebook is the largest social network in the world with X number of daily active users, this means it is a massive opportunity for small businesses to get more sales.
Leveraging Facebook as a communication channel is a great way to help your business grow your business.
You can re-engage people who have already visited your site via the social sites they use. Curated ads that show users the things they have already visited have the possibility to reignite people’s desire to buy. A simple visual cue might help remind them, or the advertisement of a deal on a product they have previously viewed could help clinch the deal.
Monitoring the people who visit your site and then feeding that information to Facebook helps you build a Facebook custom audience. This is filled with people who are more likely to click on your Facebook advertisements and make purchases on your website.
Never let a lead disappear just because they swap device. Keep your prospects coming back with cross device advertising. Elevate helps its customers capture user attention regardless of the device they are using, from desktop to mobile we have them covered.
With versatile ads that adapt across platforms, your advertising will never look out of place on any device.